Alec Radosevich, the visionary behind Reckin Energy, has always been fueled by passion and an unshakable work ethic. With a history of successful ventures, his love for the sport of bull riding led to a deeper realization—this wasn’t just about competition, but a mental battle that demanded grit, resilience, and sheer determination. That same fire inspired him to create something bigger than just another energy drink.

As someone who always enjoyed energy drinks but hated how they made him feel after long days of construction work, Alec set out to build something different. He didn’t want just another sports brand; he wanted a drink made for the hardest-working people in this country—those who wake up before the sun, put in the hours, and never back down.

Reckin Energy was born with a bold mission: to fuel the toughest, to become a staple in the lives of those who grind every single day, and to prove that no matter what’s in your way, you can keep Reckin through it. Alec firmly believes that Reckin Energy will not only be everywhere but will change more lives than any other drink on the market.