At Reckin Energy, we’ve always said this brand was built for hard workers. Not for influencers pretending to grind. Not for people chasing trends. For the people who wake up early, work long days, and put everything they have into their work.
That’s why signing Brody Cress is such a huge moment for Reckin Energy.
Brody is a 9-time National Finals Rodeo qualifier and one of the most respected saddle bronc riders in professional rodeo. But what stood out to us wasn’t just the accomplishments. It was the mentality behind him. But most importantly, who Brody is as a person. An amazing husband, father, and leader. Rodeo athletes live the same lifestyle and mindset as the people we built Reckin for. Long miles. Early mornings. Physical wear and tear. Pressure to perform. No excuses.
The rodeo world and blue-collar America are more connected than most people realize. The same people working in construction, oil fields, ranching, welding, farming, and trucking are the same people filling the stands every weekend supporting rodeo. It’s a culture built around toughness, discipline, and earning everything the hard way.
That’s exactly what Reckin Energy represents.
Having Brody join the Reckin team is bigger than adding an athlete to a brand. It’s proof that this movement is real. We’re building a brand that represents a lifestyle and a community long overlooked by the energy drink industry.
While other brands focus on extreme sports, gaming, or flashy influencer culture, we focus on the people who actually rely on energy every day to perform at their best, both on the jobsite and in the arena.
Brody represents the standard we believe in:
Hard work. Grit. Consistency. Toughness. Showing up every single day.
This is only the beginning for Reckin Energy, and we’re proud to have Brody Cress helping lead the movement.
Fuel for Hard Workers.